Privacy Policy
This Privacy Policy explains how Neul Labs Limited (“we”, “us”, “our”), the company operating the Word of GPT brand, collects, uses, and protects your personal data when you use this website (wordofgpt.com) or contact us. We are the data controller for the purposes of UK data protection law, including the UK GDPR and the Data Protection Act 2018.
1. Who we are
Neul Labs Limited is a company registered in Scotland under company numberSC767862, with its registered office at 3 South Charlotte Street, Edinburgh, Scotland, EH2 4AN. You can learn more about us at www.neullabs.com. For any privacy matter, contact us athello@wordofgpt.com.
2. The data we collect
- Information you give us. When you submit a form (a free visibility check or a contact message), we collect details such as your name, work email, company website, the competitors or queries you provide, and any message content.
- Technical and usage data. Standard, largely aggregated information such as pages viewed and approximate region, collected to operate and improve the site. We aim to minimise the use of non-essential cookies.
3. How and why we use your data (lawful bases)
- To provide what you request — e.g. running an AI visibility check on your domain. Lawful basis: performance of a contract or steps prior to entering one.
- To respond and follow up about our services. Lawful basis: our legitimate interests in responding to enquiries, balanced against your rights.
- To improve our site and offering in aggregate. Lawful basis: legitimate interests.
- To meet legal obligations where applicable. Lawful basis: legal obligation.
We do not sell your personal data, and we do not send unsolicited bulk email.
4. Processors and third parties
We use a small number of service providers who process data on our behalf under appropriate agreements — for example, our form provider, hosting provider, and analytics. When you request an audit, we query AI engines with category-level prompts about your market; we do not send your personal contact details to those engines.
5. International transfers
Some providers may process data outside the UK. Where they do, we rely on appropriate safeguards (such as UK adequacy regulations or the International Data Transfer Agreement / Addendum) to protect your data.
6. How long we keep it
We keep personal data only as long as necessary for the purposes above — typically for the duration of our correspondence and a reasonable period afterwards — then delete or anonymise it.
7. Your rights
Under UK data protection law you have the right to access, rectify, erase, restrict, or object to processing of your personal data, and the right to data portability. To exercise any of these, emailhello@wordofgpt.com. You also have the right to complain to the UK Information Commissioner’s Office (ICO) atico.org.uk, though we’d appreciate the chance to resolve any concern first.
8. Changes to this policy
We may update this policy from time to time. The “last updated” date above reflects the latest version.
9. Contact
Questions about this policy or your data? Reach us athello@wordofgpt.com.