Field notes on winning the answer
Practical, engineer-written guides to GEO, AI search, and the mechanics of getting recommended by LLMs.
When ChatGPT Gets Your Brand Wrong: AI Reputation Management
AI engines confidently repeat facts about your company — sometimes outdated or wrong. Here's how to monitor and fix what they say.
Your Buyers Build the Shortlist in ChatGPT Before They Call Sales
B2B buyers now assemble vendor shortlists with AI before any human contact. If the model doesn't name you, the deal starts without you.
For foundersFounders: AI Search Is Deciding Your Category Right Now
In early markets, whoever the AI recommends first tends to define the category. Here's why founders should treat GEO as category strategy.
For marketersAI Visibility for CMOs: The New Share of Voice
How marketing leaders should think about, measure, and report AI visibility — in language the board already understands.
StrategyWhy Your Organic Traffic Is Declining (and It's Not a Google Update)
B2B sites are down 30–50% on organic traffic, and the usual SEO explanations miss the real cause: AI is answering the query before the click.
MeasurementHow to Measure AI Share of Voice
A clear definition of AI Share of Voice, the inputs that go into it, and why single samples will mislead you.
DistributionWhy AI Engines Love Reddit — and How to Use It (Ethically)
Reddit shows up in a huge share of AI citations. Here's why, and how to earn legitimate presence without spamming.
TechnicalSchema Markup for AI Search: The JSON-LD That Earns Citations
Which structured data types actually help AI engines understand and cite your content — and how to implement them without overcomplicating it.
TechnicalHow to Write an llms.txt File (and Why It Matters for GEO)
A practical guide to llms.txt: what it is, what to put in it, and how it helps AI engines understand and cite your site.
StrategyHow LLMs Decide Which Sources to Cite
Most AI citations in a category trace back to ~20 URLs. Here's why models favor certain sources — and how to become one of them.
StrategyGEO vs. SEO: What Changes When AI Answers the Query
SEO competes for ranked links; GEO competes to be the AI's answer. Here's what carries over, what's new, and how to run both without starting from scratch.
FundamentalsWhat Is Generative Engine Optimization (GEO)?
A plain-language guide to GEO: how to get your brand mentioned, cited, and recommended inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
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